Social Media Marketing Workshop Gurgaon July 20, 2012

n today’s fiercely competitive world it has become inevitable for brands to build community around their brand. An individual’s decision is influenced by the community. This kind of influence was tough to achieve through traditional media. Internet and more recently social media have enabled brands to not only build an effective brand community but also leverage them for the business. The social media allows brand to engage with its community on a sustained basis, which wasn’t possible through traditional media. Moreover, the content required to build this engagement is extremely dynamic and fresh, which keeps the community glued to the brand, resulting in strong brand affinity.

Our workshop would enlighten participants about various social media channels, their features and how brands should leverage them to strengthen their online brand image amongst their stakeholders. The workshop would help participants understand about:

Increased consumer power in the social media era
Usage of various social media channels for building brand community
Fundamentals of effective content strategy to build sustained customer engagement on social media channels

Official Website: http://event.ayojak.com/event/social-media-marketing-workshop-gurgaon