3000 Hanover Street
Palo Alto, California 94304

In this panel, you'll learn how to create a social media marketing strategy.

The social media groundswell is here, whether we like it or not, and it's transforming the marketing profession. As marketers, we need a deep understanding of how these trends will change the way we interact with our customers and clients, and how to best leverage the change. Unlike many other experts in social media, Charlene Li is concerned with the big picture, what does this mean for business and marketing strategy and what objectives and strategies should be developed in order to take advantage of this transformation?

Charlene is one of the leading voices in the area of Social Computing and Web 2.0 through her work over the past nine years with Forrester Research. She was one of Forrester's most quoted analysts and is a frequently requested keynote speaker. Charlene analyzes how companies can use technologies - like blogs, social networks, RSS, tagging, and widgets - to meet business objectives. Charlene is the principal of Altimeter Group. She started her own analyst blog in 2004, and is regularly cited as America's most influential analyst blogger. She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.

After delivering a keynote, Charlene Li will moderate a panel of leading practitioners from Intuit, Hewlett-Packard and Wells Fargo to talk about their successes and failures navigating this new landscape. Panelists include Scott Wilder - Intuit's GM online Community, Support, Content; Larry Brown - Hewlett-Packard Digital Strategy Group; and Joel A. Nathanson - Wells Fargo VP Social Media Programs.

Don't miss this great opportunity to hear from thought leaders in this exciting field.

$30 member, $45 non-member, $35 partner member, $15 student member, $25 student non-member.

Official Website: http://www.acteva.com/booking.cfm?bevaid=182524

Added by FullCalendar on April 27, 2009