2500 University Dr. NW
Calgary, Alberta

Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. Capulet Communications is running one-day workshops to teach communicators and marketers, as well as small business owners, how to:

* Bring more visitors to your website
* Increase your company’s visibility online
* Approach bloggers and other online influencers about your products and services
* Get your website social media ready
* Craft a potent social media pitch
* Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
* Avoid campaign killers and online faux pas

Building on the sold-out course we taught for UBC Continuing Education this winter, we discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.

Students will leave with:

* A copy of our social media marketing ebook, Getting to First Base: A Social Media Marketing Playbook
* Templates for creating a social media marketing plan
* Templates for creating an influencer database

Official Website: http://capulet.com/smm

Added by dbarefoot on July 28, 2009