Social Media for Business Workshop June 12, 2009

Doing business on the Internet has changed dramatically in recent years with the rise of social media. Simply having a website is no longer sufficient to stand out from the crowd. You must have a way of reaching your target market and keeping them engaged with your business while keeping your costs down.

In our workshop, you will have a hands-on approach to using some of the online tools you can use to find and engage your existing and prospective customers. Just like most business depends on location, location, location, your online success depends on presence, presence, presence.

In this workshop, you will learn the following and more:

* How online conversation leads to business
* The advantages of social media over traditional media
* How to use social media to spread your message
* How social media can keep you in tune with your market

We will cover more topics and even explore some in-depth.

Please bring questions and a wi-fi enabled laptop for this interactive, hands-on workshop.

Jennifer Navarrete

Jennifer has been a tech entrepreneur since 2001. She is the owner of MyLabelNet.com, an online business-to-business printing service. Every segment of business uses print media: from manufacturing companies and small business to sports teams and entrepreneurs.

Jennifer is also active in a number of social media communities. She has been instrumental in cultivating the Web 2.0 community in San Antonio. As the lead organizer of PodCamp, Startup Weekend and BarCamp in San Antonio, Jennifer brought the creative and tech class together increasing awareness and raising the level of exposure for the Alamo City. An early adopter, Jennifer has been podcasting since 2005. She is co-host of the popular Morning BrewCast and Tech in Twenty Internet radio/podcast shows.

Shaine Mata

Shaine has worked with technology and the Internet since 1999. He has worked in both the public and private sectors; and now he works with organizations and elected officials to establish and maintain their online presence in meaningful ways. Once set up, he coaches them on improving the value of their interactions.

Shaine is actively involved in social media and community building in South Texas. Amongst his favorite communities are bloggers, podcasters, and new media marketers. He assisted the San Antonio Podcaster and New Media Group in organizing the first Podcamp San Antonio, from where many other events branched out. Shaine is building a similar community in South Texas by establishing a Rio Grande Valley chapter of the Social Media Club. You can connect with Shaine by visiting his blog at ShaineMata.com.

Official Website: http://www.advantj.com