Social Media for B2B Lead Generation Panel October 22, 2009

Join SVAMA for our HubSpot co-sponsored October panel event...

How can marketers feeding a sales force use Facebook, Twitter, Linkedin and blogging as a direct method for lead generation? The topic of using social media as a B2B marketing tool is still being investigated today.

David Meerman Scott, author of the best-selling book, 'New Rules of Marketing' and PR will join panelists Brian Halligan, CEO of the award-winning marketing software startup, HubSpot, and new author of 'Inbound Marketing', as well as Mike Linton, most recently the chief marketing officer at eBay and formerly the CMO at Best Buy to discuss how social media can be used to attract prospects to your business and fill your sales funnel. The panel will be moderated by Lilia Shirman, a technology industry executive, author, advisor, and founder of The Sherman Group.

$25 member; $40 non-member.

Official Website: http://www.svama.org