social media club london September 20, 2007

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According to Richard Stacy, a Director at Publicis Consultants, there is no doubt that the rise of social media represents a revolutionary shift - as power and influence moves away from the traditional “cultural gatekeepers” into the hands of individuals. Some people see this as dangerously threatening to the fabric of society (notably Andrew Keen in his recent book “The Cult of the Amateur“). Others see it as representing a positive challenge to established interests, favouring the view that collectively “we” can do a better job of informing, engaging and entertaining “us” than the old establishment could, often citing the concept of the Wisdom of Crowds as proposed by James Surowieki in his book of that name.

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