Social media and Online PR measurement – what should you measure and how? September 29, 2009

Why did Econsultancy predict that 2009 would be the year of measurement?

As marketing budgets shrink and marketing departments and agencies are asked to show Return on Investment (ROI), the need to effectively measure any element of the marketing mix becomes paramount.

In simple economic terms, those who fail to measure and show comparative return on social media marketing and Online PR may see their budgets or clients recede.

So, is it the end to social media tests, soft conversational and sentiment metrics and hello hard, financial metrics?

What are the social media measurement standards and who is setting them?

With so many channels, metrics etc where do you start and more importantly, where do you stop?

This session will look at some of the best practice social media measurement techniques. Using case studies and examples and different approaches and objectives, you will be able to:

1. Decide how to benchmark for social media success

2. Define an approach and choose key metrics for your social media marketing and online pr campaigns

3. Understand some of social media measurement challenges that other organizations have faced and their methods of overcoming them

4. What to consider before you even start thinking about measurement

5. Joining up social media "buzz" with onsite activity

Who should attend:

Communications professionals
Public Relations professionals
Marketing Managers
Marketing Executives
SEO and Search professionals
Ecommerce and digital marketing professionals
Website owners

Official Website: http://econsultancy.com/events/social-media-and-online-pr-measurement-what-should-you-measure-and-how-2