What are the social media measurement standards and who is setting them?
With so many channels, metrics etc where do you start and more importantly, where do you stop?
This session will look at some of the best practice social media measurement techniques. Using case studies and examples and different approaches and objectives, you will be able to:
1. Decide how to benchmark for social media success
2. Define an approach and choose key metrics for your social media marketing and online pr campaigns
3. Understand some of social media measurement challenges that other organizations have faced and their methods of overcoming them
Who should attend:
Public Relations professionals
SEO and Search professionals
Ecommerce and digital marketing professionals
Added by E-consultancy on March 19, 2009