Social Media & IR: What to Look Out For (NIRI Luncheon) March 27, 2009

Social Media & IR: What to look out for - NIRI-AZ March Lunch Program

Social media, new media, emerging media… whatever you want to call it, the times are changing. Investor Relations professionals have a broad array of new tools – blogs, Twitter, RSS and more – to use for communications with investors and potential investors. However, social media is a moving target. Trends and best practices seem to rapidly change, new jargon and acronyms are born, philosophies are debated and a battle about control, visibility and what can & can’t be said continues to rage on.

The March lunch program with emphasize best practices for integrating social media into your communications. We will use case studies and an open discussion to discover how you feel social media can help, or already has helped, your organization.

Malcolm Atherton is based in Business Wire’s full-service Scottsdale newsroom and works with clients throughout the southwest. Malcolm joined Business Wire in August, 2004 and in 2007 was drafted into Business Wire’s new media specialist team where he has immersed himself in Web 2.0, social media and all things SEO.

On a monthly basis, you can hear him moderate Business Wire webcasts. In prior lives, Malcolm worked in health education, corporate wellness, and healthcare recruiting. Malcolm received his BS in Exercise Physiology from Ball State University. He grew up in Farmington, CT and now lives in Scottsdale, AZ with his wife, dog and cat.

This event is free for NIRI-Arizona members and $35 for non-members.

Friday, March 27 at 11:30am MST

Capital Grille
Biltmore Fashion Park
2502 E. Camelback Road
Phoenix, AZ

To register: RSVP by Tuesday March 24 to Heather Beshears at [email protected] or call 480.628.0578.

Official Website: http://www.niriaz.org