900 23rd St., NW
Washington, District of Columbia 20037

We will be offering our popular Social Marketing University training again in June in Washington, DC! This is a great introduction to using social marketing to bring about health and social change. Here’s all the info:

Social Marketing University
June 2-4, 2008
George Washington University
Washington, DC

Next Generation Social Marketing Seminar
June 4, 2008, 9:00 am - 12:30 pm
included in registration for SMU
OR register separately for seminar only

At Social Marketing University, we will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, participants will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use. The focus of this training is to create a social marketing strategy for the participants’ own programs, as well as to provide the knowledge and skills to implement it.

The training lasts 2-1/2 days, with the last half-day focusing on Next Generation Social Marketing. If you are a social marketer who already knows the basics and are interested in expanding your bag of tricks to include newer marketing methods using social media and other technologies, you can register just for the last day.

Complete information about the topics to be covered, registration fees and what past participants have said can be found on the Social Marketing University information page (http://www.social-marketing.com/smu.html). The training is co-sponsored by the Public Health Communication & Marketing Program at the George Washington University School of Public Health and Health Services.

If you register before May 4th, you will receive $100 off the regular price. There are also discounts for additional participants coming from the same organization (send your team to be trained!) and a student discount. Seats are limited, so reserve your spot soon; the last training in Washington DC sold out.

Official Website: http://www.social-marketing.com/smu.html

Added by weinreich on April 28, 2008