303 Bay Street
Toronto, Ontario

More and more ad dollars are moving online, but smart companies are approaching social media with care. In a world of one-to-one conversations, how do you get real reach? Forget everything you know about traditional advertising - in social media, the rules of brand identity no longer apply. What advertising practices deliver results in social media?
This event will cover how companies can use tools like blogs, viral marketing, RSS, and podcasting to connect with their customers. Some of the questions we?l be addressing include:
* How can I build a case for these new social marketing techniques within my organization?
* What are the best practices in the implementation of these technologies?
* How can marketers tie these technologies together and more importantly, preserve and protect intellectual property on hosted services?
* What new technologies should marketers also consider or stay away from?


Added by techscene on January 1, 2006