Social CRM: How businesses can use Twitter to increase sales January 27, 2010

Our next workshop in Social CRM for business lunch series! Last time we did an overview of different Social Media channels and discussed the strategies businesses need to use to decide on their use of Social Media channels for sales, marketing and customer service.

This workshop will go into details on Twitter. We will discuss how to build credibility; establish yourself as SME; best sales, marketing and listening approaches. We'll look at some of the tools that can help with building successful communities on Twitter. And how to integrate Twitter into your traditional sales/marketing processes.

Tatyana Kanzaveli - presenter
CEO, Social CRM World
Tatyana Kanzaveli has broad experiences in sales/marketing/business development, technology and professional services. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media/social networking channels, using them to build successful online and face-to-face communities. Tatyana runs a strategic Social CRM and social media marketing consultancy (http://scrmworld.com).
Twitter: @glfceo

Gourmet lunch is included.

Official Website: http://www.meetup.com/BayAreaExecutives/calendar/12343644/