Social and Mobile Media Strategies, Executive Development Course; The Time is Now! June 3, 2009

Social and Mobile Media Strategies
For The Tourism Industry
Executive Development Course
The Time is Now
June 4th - 5th, 2009

Navigating the move from conventional marketing to a successful and profitable social and mobile approach can be daunting. The Social and Mobile Media Executive Development Course at The George Washington University is a must-attend event for any travel organization looking to thrive and survive in this uncharted competitive arena.

The intimate classroom setting emphasizes benchmarking and networking with industry peers, all who share one common goal: increasing the effectiveness of their online marketing strategies. The centerpiece of this course are the benchmarking exercises, as well as the valuable relationship participants form in such a short time. During class attendees share their successes and failures and walk others through what they have learned from their experience building their online presence.All meals are included during the two day conference. Thursday evening includes an exclusive social cocktail hour and a sit down dinner at one of Washington DC's finest restaurants, providing participants the opportunity for informal networking in a relaxing environment. During the previous program, industry leaders from the U.S. Commerce Department and Mexico Tourism Board made surprise appearances to this event, and joined the group for an intimate dining experience.

Benchmarking new organization models that can make your site more efficient and competitive.
Developing integrated strategies to embrace user generated content and social media networks.
Learning how to increase ROI for your destination or hotel website.
Understanding how to create an increase in booking transactions from loyalty based social media strategies.
Acquiring best practices on how to combine Search Engine Optimization practices with social and mobile marketing.
Target Profile

CEO’s of Destinations and State Tourism Directors
Senior Marketing Executives of Hotel Groups
Senior Destination Marketing Executives
CEO’s of Travel Agency and Third Party Websites
Online Advertisers
CEO’s of Advertising Agencies

The Landscape
Social Media took the lion's share of the 2.1 trillion page views made at the top 1,000 media sites last year, nearly doubling 2007 page view volume.

With over 300 million users on Youtube and 100 million on Facebook and Myspace the growth of user generated content has now surpassed the traffic on websites with published media. It is estimated that more than 51% of all internet users will be using social media networks by 2012 and there will be over 5 billion mobile subscribers.

According to e-marketer, 61% of all adult internet users research online "Holidays and Destinations" while 56% of them research "Travel". Additionally, 70% of the adult internet users conduct their searches through Social media websites. How accessible is your company online in the social media world?

The Online Social Network Advertisement Spending Budget in the US has more then doubled from $920 million in 2007 to $1.8 million in 2009.

Course Overview
Examine the business challenges of building a world class website.

Learn new global search strategies from Google.

Hands on view of mobile media winning case studies.

Understand how to begin to set up a mobile platform for your site.

Learn how to implement mobile marketing within your overall marketing strategy.

Gain the knowledge of the market structure for social media and future possible scenarios for consumer influence.

Course Topics
Travel and Tourism Industry Online Market Structure

Travel Industry Best Practices

Google's Online Global Strategy

Methods for measurement and ROI metrics

Social Media Marketing Strategies

Integrating Social Media into your online budget.

Creating Public Relations Strategies through social media.

Market Leaders and Laggards

Mobile Marketing

Official Website: http://www.vantagestrategy.com/gw