Silver Bullet Group Presents Principles of Highly Persuasive Messaging November 3, 2010

Michael Cannon, CEO of Silver Bullet Group, will present "Top Ten Principles of Highly Persuasive Messaging: Objective Criteria Equips Marketing to Accelerate Revenue Growth" at the monthly Silicon Valley Product Management program on Nov. 3, 2010.

"This topic was one of the most popular at SVPMA's 2010 P-Camp conference in March, with over 500 product management professionals in attendance," says Mike Freier, SVPMA president. "Our programs are driven by what members want to learn and contain information that is applicable in day-to-day job situations."

"We all want to exert more influence on the customer's decision to buy. It's one of the best ways to accelerate revenue growth", says Cannon. "The challenge is that most messaging--and the collateral and campaigns it goes into--is ineffective in this regard." The current approach is not working well, as documented in numerous research reports.

In this session, attendees will learn about a breakthrough approach to create the most persuasive customer messaging and marketing deliverables such as collateral, demand generation, and sales support training. Educational topics include:

* The root cause of ineffective customer messaging
* The five primary categories of customer messaging that influence the customer's decision to buy
* Why you are not using the most persuasive customer messaging, even if you think you are
* The true impact of using ineffective customer messaging
* Ten objective principles to evaluate and create your most persuasive messaging

About Michael Cannon
Michael is an internationally renowned sales and marketing effectiveness expert, best-selling author, CEO of the Silver Bullet Group and creator of the Silver Bullet Sales Messaging(R) System.

Official Website: http://www.svpma.org