Should Your Company Be Podcasting? January 25, 2007

What do marketers need to know about podcasting? Should your company be podcasting? How to get started?

These are just a few of the topics we'll discuss. Plus we’ll hear from leading Canadian companies who will share their insight into why they started podcasting and their experience from the front lines.

The session will be moderated by Jen Evans, President, Sequentia Communications.

Sessions:

“Podcasting– The Audience Is Listening… The Audience Is Creating”

Presented by: Mitch Joel, President, Twist Image

Podcasting is quickly becoming a great ally for Marketers. With a basic computer set-up and microphone, anyone has the ability to produce high-quality independent audio content for next to nothing…and they’re doing it in droves. Podcast was chosen as the “word of the year” in 2005 by the New Oxford American Dictionary. In this interactive session, Mitch Joel will walk you through why this is such an important channel for Marketers, how it can impact your business, how to get started and, most importantly, why your company should be Podcasting. If your company has a brand, then it has a voice. If it has a voice, then Podcasting is ideal to get that voice heard.

“Banking on a podcast - How a Big Five Bank Delivers Through Audio”

Presented by: Michael Seaton, Director Digital Marketing at Scotiabank

Building on the success of The Vault, Scotiabank’s free online financial newsletter the bank launched The Money Clip, a podcast featuring exclusive interviews with experts who discuss the many aspects of personal finance. Michael will take us through the decision making behind why Scotiabank decided to podcast and the results he’s seen todate. Plus he’ll share his insights, experience, and lessons learned from the world of podcasting.

"The Role of Podcasting at the CBC"

Presented By: Judy McAlpine, Director International/Business Development

How people listen to radio is changing. The CBC has been quick to adjust to its listener’s preferences with the production of a variety of podcasts. Popular radio programs such as Quirks & Quarks, Definitely Not The Opera, The Best of Ideas, The Current, and many others produce weekly podcasts. The audience is responding – with nearly a million downloads a month of CBC podcasts!

Judy will discuss why the CBC jumped into the world of podcasting, the experience to date, and provide some forward looking insight into how podcasting will impact the bottom line.

Schedule:
- 2:30 – 3:00pm Registration
- 3:00 - 5:00pm Session (Presentations followed by Q&A discussion with speakers)
- 5:00 – 6:30pm Networking Cocktail Reception

Event registration fee:

$60.00 (CAD) for Basic Member
$60.00 (CAD) for Virtual Member
$30.00 (CAD) for Premium Member
$60.00 (CAD) for non-members

Register at:
http://www.aimscanada.com/Default.aspx?pageId=322&eventId=666&mode=4

Official Website: http://www.aimscanada.com/Default.aspx?pageId=322&eventId=666&mode=2