SES New York March 24, 2013

Investments in content marketing are on the rise, but few companies have fully realised what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:

* Develop a framework for creative and efficient content creation
* Find resources and ideas where others cannot
* Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
* Apply SEO and social media optimization principles to amplify content reach and engagement

Session Title: Creative Content Marketing - Winning Hearts, Minds and Wallets

Session Time: March 26th - 2:00 PM

Official Website: http://sesconference.com/newyork/