720 South Michigan Ave.
Chicago, Illinois

Rob Key will be speaking on a panel at SES Chicago Wednesday from 12:45pm-2:00pm.

About the Session:

Social Media - Measuring the Business Value I
We may intuitively sense the value of social media marketing, but of course, in order to secure funds for these programs, we need to be able measure business value. Learn how search and web analytics can not only shape social media programs but also help measure the results. Panelists will outline social media marketing programs they've designed and how they documented the impact.

* Moderator:
Pauline Ores, SES Advisory Board & Senior Marketing Manager, Social Media Engagement, IBM Corporation
* Speakers:
Bill Hunt, CEO, Global Strategies Intl, Director, Global Search Strategy, Neo@Ogilvy
Rob Key, CEO, Converseon
Brian Halligan, CEO, Co-Founder, HubSpot

Official Website: http://www.searchenginestrategies.com/chicago/agenda-day3.html

Added by Converseon on December 9, 2008