720 South Michigan Ave.
Chicago, Illinois

Rob Key will be speaking at the session, “Social Media: Measuring the Business Value.”

The session is on Wednesday, December 10th from 12:45 p.m. – 2:00 p.m.

More about the session:
Social Media - Measuring the Business Value
We may intuitively sense the value of social media marketing, but of course, in order to secure funds for these programs, we need to be able measure business value. Learn how search and web analytics can not only shape social media programs but also help measure the results. Panelists will outline social media marketing programs they've designed and how they documented the impact.

Added by Converseon on October 22, 2008