SES Chicago November 12, 2012

With today's fast moving search and social web, content flows in every direction throughout a variety of platforms, formats, and devices. The mass adoption of social platforms has brought about a revolution of B2B information access, sharing, and publishing. Now more than ever, guiding business customers on their journey through the sales cycle requires an integrated approach to content, optimization, and social media marketing. This session will help meet that challenge by providing:

A framework for sales funnel optimization for specific customer segments.

Case studies on developing content, optimization, promotion, and measurement for search and social media.

Practical examples for optimizing awareness, interest, consideration, purchase, retention, and advocacy.

Key performance indicators that lead to business outcomes with an integrated approach.

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