An important element of search engine optimisation is to build relevant links but many organisations and agencies risk damaging their reputation through unethical link building practices. This workshop focuses on how PR communications and brand engagement can help improve natural search engine visibility whilst managing online reputation.
Delegates will learn how Online PR and social media marketing can be integrated into a search marketing strategy. They will learn how to create a SEO driven online PR campaign, select the appropriate tools and develop compelling brand or business ‘social objects’ and ‘social currency’ to trigger conversations and manage reputation.
“Lots of new PR and SEO ideas from this workshop. Very inspirational.” – A. Hall – Avanquest Solutions
Added by E-consultancy on March 5, 2010