Now, marketers, business owners and copywriters can learn how to write top-positioned Web content that generates higher conversion rates.
Is your company searching for a low-cost SEO copywriting training alternative? On September 15, 2010, Heather Lloyd-Martin of SuccessWorks and the SEO Content Institute is offering a 6-hour training called, "SEO Copywriting For Businesses: Tips, Techniques and Real-World Strategies." The training will be held at the Coast Bellevue Hotel, 625 116th Avenue Northeast, Bellevue, WA.
The "SEO Copywriting For Businesses" training is appropriate for business owners, marketing managers and copywriters From 9 a.m. - noon, Lloyd-Martin will discuss specific strategies businesses can leverage to increase their search engine positions and conversions. She'll cover:
•How you can use free keyphrase research tools to target money-making keyphrases
•6 steps to a robust keyphrase research strategy
•Wondering what to write about? How you can find topic ideas.
•How to get inside your customers' heads and determine the best writing approach.
•How to write Web content, step-by-step
•3 places where your content should always contain keyphrases
•Ways you can use "power words" to increase your conversion rates
•How the Google snippet trick can help increase conversions off the search engine results page
•How to create powerful Titles and descriptions that scream "click me" on the search engine results page.
After lunch, from 1 p.m. - 4 p.m. Lloyd-Martin will lead the audience in the "hands on" part of the SEO copywriting training. During the first hour, some audience members will have the opportunity to have their site evaluated live and learn how to improve it for search positions and conversions. From 2 p.m. - 3:30 p.m., Lloyd-Martin will lead audience members through hands-on exercises, giving them opportunity to work through the SEO copywriting process step-by-step, ask questions and get immediate feedback. The remaining 30 minutes is for Q & A. Panelists are highly encouraged to bring laptops to the training.
Official Website: http://bit.ly/aj9HUs
Added by kristen_poborsky on August 18, 2010