SEMPO: Intersection of Search, Social Media and Public Relations June 24, 2009

Lee Odden, CEO of TopRank Online Marketing

Jeff Jordan, Product Manager – Social Media of Omniture

Attend this unique event to learn more about Social Media, its integration with search, and how to measure its marketing impact.

Lee Odden from TopRank Online Marketing will present on the intersection of Search, Social Media and Public Relations including both challenges and solutions for companies seeking to take advantage of the social web. Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

Attendees will learn:

1. Fundamentals of search optimized media relations through Push & Pull PR

2. Framework for building a SEO friendly social media marketing program

Jeff Jordan of Omniture will be talking about Social Media, how you should be using the different channels to drive buyers, viewers, leads, etc., and how to measure success.

About the Speakers

Lee Odden is the CEO of TopRank Online Marketing a digital marketing and public relations firm specializing in strategic internet marketing consulting, training and implementation services.
TopRank provides a holistic mix of online marketing expertise including: search engine and social media marketing and online public relations.

A veteran internet marketer, Odden has worked with an impressive roster of clients including: HP, McKesson, BT, Northwest Airlines, PRWeb, Supervalu, U.S. Veteran’s Administration and the PRSA.

Odden is one of 25 online marketing experts with a contributed chapter in the book, “Online Marketing Heroes” published by Wiley and has been cited for his search & social media marketing expertise by The Economist, U.S. News and Fortune Magazine. As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection and MediaPost along with publishing Online Marketing Blog, recognized by Advertising Age as one of the top marketing blogs on the web.

A sought after marketing & PR industry speaker, Odden has developed content for the DMA Search Engine Marketing Certification Advanced Course, conducts the DMA Social Media Marketing 2-day workshop, conducts seminars for companies and regularly presents at: Search Engine Strategies, PRSA Annual conference & Digital Impact, WebmasterWorld Pubcon, OMMA, Blog World Expo and the Media Relations Summit.

Odden is active in the industry as a board member on the DMA Search Engine Marketing and Social Media Councils and past board member of the Minnesota Interactive Marketing Association. Odden was most recently named to the board of advisors for Search Engine Strategies.

Jeff Jordan - Product Manager - Social Media for Omniture. Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™.

Jeff Jordan spends way too much time thinking about social media. Working side-by-side with customers like Disney, AOL, NBC, MSN, Time Warner and the best development team on the planet, he oversees the roadmap for Omniture’s social media measurement products.

Prior to joining Omniture, Jeff was involved in venture capital and angel investing, finding and nurturing dozens of early stage technology companies.

This event is open to SEMPO members and non-members.
Price for STUDENTS to attend: $10
Price for MEMBERS to attend: $20
Price for NON-MEMBERS to attend: $30

For more information and to register for this exciting event, please visit:
http://sempoaz.eventbrite.com/

Official Website: http://sempoaz.eventbrite.com/