Semphonic X Change Conference September 20, 2007

What is X Change?
X Change is different. X Change is a highly focused Web Analytics conference for and by real world practitioners. And unlike most conferences, the focus is on small, interactive group break-outs facilitated by expert practitioners where you get to discuss your issues, talk over real-world approaches and figure out joint strategies for doing web analytics -- not on passively absorbing someone else’s point of view. This intimate conference will bring together web analytic managers and practitioners and put them in a setting where they can share experiences and brainstorm new approaches. The revolution is just beginning. Get in on the ground floor.

Join the X Change and you will:

* Be able to air your issues and concerns with fellow practitioners and co-experts
* Brainstorm new approaches to key analysis issues
* Bridge the gap between using web analytic tools and doing real analysis
* Hear the concerns, fears and wild ideas that are shaping our community
* Be a part – not a target – of the conversation
* Work with practitioners on the subjects they and you care about most:
* Building Web Analytics Processes facilitated by Keynoter Eric Peterson
* Functional Analysis facilitated by Gary Angel
* Social Network Analysis facilitated by Manoj Jasra
* Measuring Second-Life by Marshall Sponder
* And many more

Did we mention the Location? www.copia.org
Join us at COPIA in Napa, California during the "Crush" – the most beautiful and exciting time of year in the wine country. Copia is a Premier Wine, Culinary and Arts Center nestled in the very heart of Napa's Wine Country. Enjoy the heady brew of fine wine and good thinking!

The Agenda : Includes 2 highly relevant Tracks

* Advanced Tactics for using & deploying web analytic tools
* Strategies for Applying Web Analytics

The Speakers
Keynote Speaker: Eric Peterson of Web Analytics Demystified
Speakers from IBM, Unica, Red Door, Enquiro

X Change
2007 Annual Web Analytics Conference
September 20-21st
2007 Napa, California

Official Website: http://www.semphonic.com/conf/