'Selling the Real Value of Your Solution' Public Training Program April 12, 2011

April 12 & May 10, 8:00 AM - 12:00 PM both days

Effective selling today requires enhanced skills, methods and approaches than the feature, benefit, price-based sales strategies deployed in the past.

Effective sales people need to:
* Understand the real business needs and drivers of their prospects
* Build and demonstrate true business value to the decision maker(s)
* Prepare and present a compelling business case showing bottom line ROI
* Close business within 90 - 120 days without discounting

ExecuTrain West is partnering with Next Step to offer "Selling the Real Value of Your Solution" course as a public training program. Next Step created this uniquely designed program to provide you and your sales personnel practical techniques, skills and commitment to improve in these areas. Every participant in this course will complete a self study pre-work module. Then participants will apply the knowledge acquired during two workshop sessions in specific 'field assignments' between and after the workshops. A final web-based follow-up session will be conducted with each participant.

You should attend if you answer "YES" to any of the following:
* Does the decision on buying your product or service most often come down to price?
* Do you or others on your team lose to competitors based on features?
* Do you want to learn how to quantify the benefits you bring to your customers?
* Have you recently prepared and presented proposals that have not resulted in business?
* Would you like to increase your close rate - without discounting your services?

Throughout the program, you will learn and practice new skills and commit to action items so you can immediately apply course learning to your current sales situations between sessions.

Official Website: http://www.nextstepgrowth.com