Selling and Marketing Into Asian Markets: Challenges and Opportunities from the Front Line May 3, 2010

Whether you are just beginning to explore how to break into the fast-growing markets in Asia, or are already there and looking for new ways to increase your top line revenue, this discussion should not be missed.

Join Kyle Hegarty, President, Ridge Asia (http://www.ridgeasia.com/) for a discussion on the good, the bad and the ugly of building your Sales and Marketing presence within Asia Pacific.

Kyle, originally from Boston, moved to Singapore in 2006 and founded Ridge Asia, a company that creates lead generation and sales channel development campaigns for Western companies seeking to expand into Asian markets. Ridge Asia runs successful campaigns for companies like Akamai, RWD Technologies, and Oracle.

Topics will include:Common Marketing mistakes Western companies make in Asia; Marketing campaigns that can build pipeline; Why building sales channels in Asia do not work as well as you think they should and what you can do about it; The Asian Sales Pipeline Dilemma - why are we not closing these deals?!?!

Who Should Attend? C-levels / VPs / Directors responsible for International Sales, Marketing or Business Development; This discussion is geared mainly towards B2B IT companies but can be applicable for other industries as well

All attendees must register for this event here: http://sellingandmarketingasia.eventbrite.com/