Search Marketing - Organic/Natural (SEO) - Advanced March 9, 2010

The basic principles of SEO best practice are well-established and well-known to many. But to succeed in the competitive arena of Google's natural listings, you have to gain an edge by using advanced, ethical SEO techniques which are not subject to the search engines' spam filters.



This practical workshop will provide you with a structured process to improve your results from SEO by reviewing your existing optimisation approaches, analytics and tools against best practice and competitor approaches. It will highlight the advanced techniques used by the companies at the top of the listings for the most competitive search terms.



The small-group workshop format is designed to enable sharing of techniques with expert review of specific sites and challenges by your course tutor, Dave Chaffey. Sites reviewed will include sites optimised by leading agencies in different sectors including retail, travel, financial services, publishing and business-to-business. As an option, attendees own SEO approaches can also be reviewed by Dave and feedback given in the second half of the day.