Marketing budget slashed? It’s time to rethink your marketing strategy.
The smartest companies and marketers are employing search into their everyday routine. Search engine-optimised (SEO) websites rank higher in engines like Google and Yahoo, and that means a bolstered bottom line and new customers for you. Search engine marketing (SEM) has been and still is the most effective tool in the marketer’s arsenal to drive revenue and profits, while cutting costs. Time and again, marketers report a higher ROI from SEM than they do from other marketing channels.
Did you know?*
» 73% of marketers found that optimising existing web pages for search has been the most effective tool to grow relevant site traffic in the last 12 months.
» 61% of marketers use search engine marketing efforts (both paid and organic) to achieve increased brand awareness and favorability for existing products and services.
» 51% of marketers were satisfied with their search engine marketing’s campaign performance.
*JupiterResearch, July 2008
While SEM is the most effective tool in their arsenal, marketers know they can get more out of their campaigns. At the Search Engine Strategies Conference & Expo, you will learn the strategies, tactics, and best practices that will not only improve the search visibility of your website but increase conversions and grow your bottom line. Join us for the upcoming SES New York Conference & Expo, March 24-26.
This is our 10th year in New York. Join us and your peers as the industry converges for four days of education, discussion, and networking.
Official Website: http://www.searchenginestrategies.com/newyork/index.php
Added by SES on January 27, 2009