720 South Michigan Ave.
Chicago, Illinois

A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc.) Additionally, the site must satisfy the needs of site visitors.

Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This workshop will demonstrate that these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
Who should attend?
Anyone who promotes Web sites as part of their work should attend this workshop! Web marketers should understand all parts of a search marketing campaign - optimization, shopping search, paid inclusion, and pay-per-click solutions.

For new and experienced marketers
Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness.

For new and experienced web designers
Minimize advertising expenses by creating search-friendly and cost-effective site designs. Learn how to avoid common pitfalls early in the design process.

Attendees may come from many different industries, including:
* Web site designers and developers
* eCommerce
* Business development
* Web site usability
* Direct marketing
* Media buying
* Affiliates
* Public relations
* Web analysts
* Sales and marketing consultants
* Non-profit agencies
* Or any job that requires site development and promotion


Many search engine marketing speakers are new to the industry or merely repeat information disseminated by more experienced professionals. Why learn search-friendly design from speakers who do not design for a living? Learn from the leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing.

* Build a Web site that satisfies both your site's visitors AND the search engines
* Design dos and don'ts
* Successful Web site information architecture - learn what search engine marketers don't know
* Avoid costly copywriting and design mistakes
* Link development research: tips and tools
* Learn proven techniques and strategies for long-term results

Official Website: http://searchenginestrategies.com/chicago/training.html

Added by SES on October 15, 2008

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