SDForum Venture Finance Event: Funding Challenges for Software Startup November 15, 2010

Funding Challenges for Software Startups:

Come meet three Bay Area Founders/CEOs in the enterprise software sector who have recently raised a new round of financing. All three companies have raised a Seed/Series A round within the past 60 days. In addition, all the panelists are first time founders of a tech startup. The discussion will largely be driven by the audience. Some of the topics/questions we will discuss include, length of fundraising process, how they met their investors, any challenges incurred during the process, stage of product when they raised the round, attracting key team members, will they need to raise more money, did they an initial raise a friend/family round, etc. Given that all three companies are either in the mobile and/or enterprise sector, we can discuss the trends and challenges in those sectors.

Panelists:
-Ken Singer, Founder/CEO of Ondeego - http://www.ondeego.com
-Daniel R. Ordio, Co-Founder of AppMakr - http://www.appmakr.com/
-Poornima Vijayashanker, Founder/CEO of BizeeBee - http://www.bizeebee.com/
Moderator:
Shai Goldman, Silicon Valley Bank http://www.linkedin.com/in/shaigoldman

Company Description:
AppCentral(TM) is the first mobile app store for the enterprise. With AppCentral(TM), you can create a custom mobile application store specifically for your company, stocked with your company's internal and select external applications.

Appmakr is a browser-based platform designed to make creating your own iPhone app quick and easy. Using existing content and social networking feeds, AppMakr is a user-friendly system allowing for the creation of native iPhone applications.

BizeeBee is creating an online cashflow and customer development solution for small businesses. Poornima is a software engineer and entrepreneur.

Official Website: http://www.sdforum.org