Internet Search: How it has revolutionized the advertising business and created new business opportunities for innovative start-ups
Search is now big business. This year, Google will sell $6.1 billion in ads, nearly double what it sold last year, according to Anthony Noto, an analyst at Goldman Sachs. That is more advertising than is sold by any newspaper chain, magazine publisher or television network. By next year, Mr. Noto said, he expects Google to have advertising revenue of $9.5 billion. That would place it fourth among American media companies in total ad sales after Viacom, the News Corporation and the Walt Disney Company, but ahead of giants including NBC Universal and Time Warner. For more information http://marcellomedia.blogs.com/mrb/2005/11/google_soon_at_.html
This paradigm shift in the advertising business has opened up a new category of start-ups offering innovative solutions around search technologies. Some are innovative off-shore companies who have migrated their business to the US to maximize on the huge opportunities and they are aggressively carving out their niches.
Hear from a panel of industry leaders and search innovators who will discuss the state of the burgeoning search category and the future opportunities for technology executives and entrepreneurs. Technologies includes: audience driven search, enterprise search solutions, electronic media monitoring and information search and retrieval products.
Jeff Clavier - Founder and Managing Partner of SoftTech Venture Consulting
Jorn Lyseggen - Chief Executive Officer, Magenta News
Steven E. Marder - Chief Executive Officer, Eurekster, Inc.
$20 Passport Program Members, $25 SDForum, ANZA, CSPA & Silicon Vikings members, $35 Non-members.
Added by FullCalendar on February 22, 2006