Screening: Toyland April 10, 2011

Sunday, April 10, 2011
7:30 PM
Admission: $5.00
Movies on a Big Screen at The Guild
2828 35th St, Sacramento, CA

Toyland

"Toyland" is the new documentary film that takes a never-before-seen look at a place where fun is born and competition is fierce: the $22 billion dollar toy business. Perform a song that sells a million copies and you're awarded a platinum record and the cover of Rolling Stone. Design a toy that sells 300 million copies and you're unknown... until now. Meet the people behind the biggest playthings in history including Slinky, Nerf, Play-Doh, Ant Farm, Lite Brite, Inch Worm, Mouse Trap, Twister, Toss Across, Kerplunk, Radio Flyer wagons and more.

Follow the ups and downs of game designer, Tim Walsh as he tries to take his own invention to market, with nerve-racking pitches to Hasbro, Spin Master Toys and others along the way. Will his idea light up the imagination of kids everywhere or never see the light of day? Welcome to Toyland.

Official Website: http://www.moviesonabigscreen.com