London, England

Europe's biggest Digital Signage &
DOOH Media Event

Out-of-home advertising is booming – and it is digital screen media that is leading the way, not only in retail but in dozens of other businesses and locations ranging from airports to football stadia to banks. Increasing sophistication in how to maximise the unique advantages of this new medium, ever-improving technologies, smarter ways of measuring audiences, and the growing presence of interaction through touch-screens and kiosks are all driving this rapid development.

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Added by StreamExchange on March 16, 2009