Scrappy Project Management for Marketeers September 16, 2008

Scrappy Project Management for Marketeers
$20 fee until September 14
Get a copy of Scrappy Project Management for free.

5:30-6:30 Signup and networking
6:30-7:30 Interactive talk with Kimberly Wiefling
7:30-7:50 Announcements
7:50-8:30 Additional networking

Are you a marketing person launching a new product, a new ad campaign, or bringing together a customer focus group? Congratulations! You are a project manager. You should also understand that the top reasons for project failure are entirely predictable and preventable. They occur precisely because people lack the discipline to do what is required, even if they know what to do. This event will equip you with critical tools that can dramatically increase your chances of success immediately.

Using a sensible one-page guide to project management, this highly interactive and engaging workshop will provide you with the skills and confidence to double your chances of success on your next project.

After spending time in this session, you will walk away with a copy of her book and the following:

* Identify your top 3 most important stakeholders
* Create a stakeholder map and step into their shoes to imagine what success means to them
* Define the team you'll need to achieve success regardless of which department or organization they work for
* Specify SMART goals based on the success criteria of your top priority stakeholders
* Make success measurable by quantifying even the most fuzzy success criteria

About the Presenter: Kimberly Wiefling is the author of one of the top project management books in the US, "Scrappy Project Management - The 12 Predictable and Avoidable Pitfalls Every Project Faces" http://www.amazon.com..., and the founder of Wiefling Consulting, LLC www.wiefling.com , a scrappy global consulting enterprise committed to enabling her clients to achieve highly unlikely or darn near impossible results, predictably and repeatedly.

$20/person until Sept. 14, then $25.

Official Website: http://networkmarket.meetup.com/415/calendar/8542135/