Social Media and Online Communities: If you could only leverage what your customers know.
We've been inundated with a wave of new buzz words...Web 2.0, Social Media, Communities, Social Productivity, Influencers, Marketing 2.0...This session will provide a business explanation of what Social Media is, why it matters to a business and most importantly how to operationalize it in a global business environment. We'll explore a strategy development model for engaging with Social Media and a framework for establishing a long term approach to ROI. And finally, we'll look at the Microsoft MVP program as a best practice and framework for tapping into the influencer/enthusiast population to drive word of mouth, brand affinity, product quality and online success.
Official Website: https://www.sdn.sap.com/irj/sdn/weblogs?blog=/pub/wlg/8698
Added by finnern on February 20, 2008