Sales vs. Marketing: Spring Loading Your Business Development Efforts September 16, 2009

NOTE: Get a free copy of "The Sandler Rules" by David Mattson
http://www.meetup.com/HappyAbout/calendar/11263046/
LOCATION: Intero, 10275 N De Anza Blvd, Cupertino, CA 95014

MAKE PAYMENT: Use this url [http://tinyurl.com/2hqfwb]
to pay with credit card or PayPal
5:30-6:30 Signup and networking
6:30-7:30 Interactive talk with Chip Doyle
7:30-7:50 Announcements
7:50-8:30 Additional networking

Detail:
Do prospective clients seem to take a long time to make the decision to purchase?
Is your pipeline of new business opportunities delivering unpredictable results?
Are you or your team investing valuable resources and time following up with clients that never buy?

Many small-to-mid sized businesses struggle with the division of marketing and sales. This confusion often leads to unfocused effort and unpredictable results. Chip Doyle of Sandler Training will share an easy-to-apply methodology for optimizing the business development processes of small-to-mid sized companies based on the book "The Sandler Rules."

In this interactive session, small business owners, salespeople and consultants will be able to:
* Identify whether marketing or the sales effort is the weaker link in your business development system.
* Implement straightforward strategies for managing identified opportunities and make the (sometimes painful) decision to abandon or pursue specific projects.
* Minimize fruitless follow-up with prospects that will never buy.
* Deploy the 3 strategic systems required for perpetual sales success in this economy.
* Employ advanced techniques used by consultative salespeople to enroll clients without awkward arm-twisting closes.

About the Presenter:

Chip Doyle (BSEE-Univ of Texas, MBA- Univ of Chicago) made the difficult transition from engineer to successful salesperson in 1988 - later conducting sales calls in 14 countries. He opened his Sandler Training business in 2000.

$20 fee until Sep 14th, ($25 from Sep 15th).

Official Website: http://www.meetup.com/HappyAbout/calendar/11263046/