ROI, KPI, ROMI: Get to the Bottom Line of Data-Driven Public Relations February 13, 2009

This advanced measurement seminar will give you standards for measuring public relations, measurement tools, and what data to collect and analyze. It will also show you how to create a single integrated “communications dashboard,” a management/measurement tool.

Official Website: http://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=471