Retail Innovation Conference May 26, 2009

Retail Innovation Conference is a one day event dedicated to the latest innovative and creative in-store marketing strategies.

In the current economic climate, the retailers are finding it increasingly difficult to get customers to spend their money. Therefore, this practical event will focus on how retail marketing specialists can develop innovative strategies that will maximize their profits and increase their market share, while building loyalty and improving consumer’s experiences.

The event will gather top specialists from the retail & FMCG industry, providing them with a sound basic understanding of the trends and continuously evolving customer demands in the new environment. Also, the conference will present case studies and practical guideliness on how to use innovation and technology in order to engage with consumers at the point of purchase, emphasise consumers’ experience and drive sales in-store.

More details about the event can be found at www.retailconference.ro

Official Website: http://retailconference.ro/ric/