Researching Meaning to Identify More Meaningful Customer Experiences October 1, 2008

Presented by Nathan Shedroff, chair of California College of the Art's MBA in Design Strategy.

The business world has begun to talk about the need to address meaning in customers' lives, but few have bothered to define what this means and none have developed any models or methods for how this intersects with product or service development—until now.

Nathan Shedroff, one of the authors of Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences , will present a model for meaning and methods for researching customer emotion, values, and meaning, as well as describing how it affects both business strategy and new product design.

This is the monthly meeting of CHIFOO, the Computer Human Interaction Forum of Oregon.

SCHEDULE:
5:00 pm Join us for CHIFOOd
(dinner at New Seasons Market, Cedar Hills Crossing)
6:30 pm Registration, networking, and announcements
7:00 pm Program and Q&A

Events are held in Calgary/Alberta room in Building 38 of the Tektronix Beaverton campus.

Programs are FREE for CHIFOO members; non-member admission is $5. Annual CHIFOO membership costs just $20 and offers benefits galore.

Official Website: http://www.chifoo.org/pages/2008.html#Oct