The Great Debate: Changing business through better customer understanding
The Research 2008 agenda focuses on the demand-side of research and will feature major business players on a number of key themes including ensuring transformation, guaranteeing, return on investment, the international insight industry, honing business skills, web 2.0, research practice, research as part of the wider marketing mix, CSR and the impact of social trends.
London’s contemporary Riverbank Park Plaza offers an exceptionally flexible conference space. This allows for a variety of formats designed to provide participants with the opportunity to interact, feedback and debate.
Floodlight sessions, for audiences of up to 600, cover the major issues on today’s business agenda, offering a platform to high-level speakers such as Allan Leighton (Royal Mail), Rupert Howell (ITV), Elizabeth Fagin (Alliance Boots), Dan O’Donoghue (Publicis) and Greg Nugent (Eurostar).
Spotlight sessions offering more concentration, intimacy and interactivity, for audiences ranging from 20 to 150, showcase cutting edge methodology, best practice, research from the leftfield, the latest developments in technology, creativity, semiotics and Web 2.0.
Added by mmenti on January 16, 2008