REFUEL | “got chocolate milk?™” Rock 'n' Roll 10k New York City October 10, 2012

The REFUEL | “got chocolate milk?™” campaign is headed to New York City to show athletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

Participants can also visit the REFUEL booth at the Health & Fitness expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.

Athletes who stop by the expo will have the chance to join Team REFUEL and win:
• $500 in sponsorship money
• Top notch training gear
• Paid trip to race in Europe
• Chance to star in a national “got chocolate milk?”™ ad

EXPO DAY DETAILS:
Location/Booth Number: Thursday, October 11, 2012 at Metropolitan Pavilion (123 West 18th St, New York, NY 10011)
Date/Time: 12 pm – 7 pm

Location/Booth Number: Friday, October 12, 2012 at The Nethermead in Prospect Park (95 Prospect Park West, Brooklyn, NY 11215)
Date/Time: 12 pm – 6 pm

RACE DAY DETAILS:
Finish Line Location: The Nethermead in Prospect Park 95 Prospect Park West, Brooklyn, NY 11215
Date/Time: Saturday, October 13, 2012, 7:30 am – 12 pm

FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk
Online: www.gotchocoloatemilk.com

CONTACT:
Contact Liz Manley, Refuel Marketing Team, at 312-988-2422 (office), 847-212-3585 (cell), or [email protected]