Refresh Portland March: Keith Gerr on The Sovereign Consumer March 25, 2010

This March, take a deep-dive into the intersection of viral culture, mass marketing, design and technology!

By studying issues like privacy protection, sustainable design, social media and virtual reality, Keith Gerr believes that a new consumer persona, the Sovereign Consumer, is taking shape.

Sovereign Consumers are technology enabled, privacy disabled and very much aware of their value to marketers. They expect brands to deliver value and stay in-step with their values.

This Refresh Portland session will provide practical advice for marketers on approaching the Sovereign Consumer.

Official Website: http://refreshportland.org