12404 Park Central, Suite 400
Dallas, Texas 75251

Speaker: Candy Bernhardt

If you are a key leader in your business, you might wonder why creatives and developers can be so argumentative about seemingly straightforward feature requests for your site. Likewise, if you are one of the talented people doing the actual design and code work, it can often be frustrating when “suits” don’t understand the fundamentals of good user experience. It’s time for an intervention!

Come explore an approach for clearly communicating, both internally and to the public users of your site. Learn how to keep your team motivated by thinking in terms of how real humans interact via technology. Beyond the typical planning process involving scenarios and personas, what personality does your site convey? Does it relate effectively? How does it affect profitability? Let’s get back to the basics of genuine dialog, and maybe even reminisce about high school.

Here’s the Rundown
Come early (7:00) to mingle with like-minded designers and developers and then soak in a fresh presentation (7:30).

Free Pizza & Drinks
We’ll provide the pizza and drinks, thanks to EMC's 404 User Experience Design Group, if you provide the questions and conversation.

Official Website: http://refreshdallas.org

Added by Jeff Adams on January 9, 2009


Jeff Adams

Don't use Google map. It shows the wrong address. This is the imc2 building just north of the Park Central Dr. & Merit Dr. intersection.


I'm looking to hire a designer. Is it appropriate for me to solicit at the meeting?