Learn how to test designs with almost infinite variations, using real users, for a dollar a day. Avoid arguments with designers by letting the public tell you which words and images work the best. Increase revenue and/or profits, and then walk into the meeting with the data to back it up. Bryan J Busch will walk you through the process of multivariate testing.
If you have 5 or 6 seconds to contribute to the presentation, visit footgenius.com, and do whatever comes naturally.
Official Website: http://refreshdallas.org
Added by Jeff Adams on January 3, 2008