Refresh Boston in December: Content Strategy December 8, 2009

Our final speaker of 2009 is Content Strategist Margot Bloomstein, who will be presenting Content strategy: What's in it for you? to go along with her recently published article on A List Apart:

The Case for Content Strategy - Motown Style

When you're shaping a user experience, what tune do you sing—typography? Interaction affordances? Taxonomy? Keyword enrichment? Whatever your area of focus, content strategy can help you more clearly understand your client's needs, articulate your approach, and align your tactical decisions with an overall brand-driven, user-centered message architecture. Drawing cues from this year's heightened focus on content strategy, Margot will address how content strategy differs from just copywriting and how you can incorporate insights from this aspect of interaction design into your next project. Discover how the questions a content strategist brings to the table can enrich your deliverables, learn how your collaboration can benefit your end users, and discuss ways to reframe the RFP to upsell content strategy in your next pitch and bring a new partner into the project. If you're a designer, IA, search engine marketer, or any type of social media or web strategy consultant, learn how insight to content strategy can rock your work from a new angle.

Our December sponsor will be ISITE Design, an interactive agency headquartered in Portland OR with an office here in Cambridge MA.

We also have a handful of copies of Content Strategy for the Web to give away thanks to Peachpit.



For more, keep an eye on our website and the Refresh Boston Twitter account.

Official Website: http://refreshboston.org