Washington Building, Bay 12, Suite 1120
Durham, North Carolina 27701

In this virtual presentation, Jared M. Spool, User Interface Engineering's Founder, will discuss UIE's recent usability research into how people perceive brands on the internet and how teams can ensure their designs strengthen each user's relationship with the brand. You will learn: 1) The two important outcomes of branding efforts -- affinity and dispositional returns -- and why designers need to understand how these work 2) Why 'message' branding doesn't strengthen engagement, but 'experience' branding does 3) The important role that user experience research plays in the design process for branding 4) How measuring brand engagement can show the effects of a design. Jn his presentation, Jared will show how Amazon, Walmart, Ford, Apple, and Netflix have attempted to increase their users' brand engagement.

Official Website: http://www.refreshthetriangle.org

Added by peytoncrump on June 21, 2008



The Bulls play at home on Thursday at 7:05! Parking will be in demand, but not impossible. We suggest that you:

- Allow 10 extra minutes to get to Refresh
- Plan to park in the “North Deck” (see map) - easiest to take Jackson Street from Duke or Gregson. Jackson runs right into the deck.
- Or snag a (legal) parking spot on Jackson Street so you don’t have to pay.
- Bring $3.00 if you end up parking in the deck. Sorry! They only charge on game nights.
- Enter through the door marked Bay 12 and go downstairs to the TFA office.
- RSVP so we know how much pizza to buy.