RED CHAIR Portland is designed to teach business leaders in the Greater Portland area how to properly build, integrate, manage and measure Social Media programs. This full day session will provide the framework, insight and step-by-step methodology needed to properly operationalize Social Media programs for organizations of all sizes. What follows is a brief breakdown of what the program will cover:
1. Strategy: How to properly develop, plan and set goals for social media programs and campaigns, both in the short term and long term. This will be a mostly strategic discussion.
2. Integration: How to effectively plan for the deployment and integration of a social media program across the organization, regardless of size or complexity. This mostly operational discussion will cover topics ranging from dealing with departmental silos to how to create an internal structure for the program within the organization.
3. Management: Once it is in place, how to manage a Social Media program, from monitoring, engagement and community management to customer support and online reputation management. This mostly tactical discussion will cover the true “how to” of program management and proper execution, from legal considerations to flawless execution.
4. Measurement: The final portion of the session will focus on how to measure success, from setting KPIs to the almighty R.O.I., as well as drawing the correct insights from what may seem like overwhelming amounts of data. This mostly analytical discussion will focus on establishing effective measurement systems across the organization, choosing the correct tools and metrics for the job, properly reporting successes and failures, and how to use data to ensure continuous improvement across the organization.
Who should attend:
1. Business executives wishing to learn how to effectively plan for, develop, deploy and manage Social Media programs across complex organizations.
2. Agency principals and director-level staff wishing to learn how to build sustainable Social Media programs for their clients and/or their own firms.
3. Director-level executives and subject-matter experts (SMEs) already using Social Media in a frequent capacity, but in need of help in planning the next phase of their Social Media program.
4. SMEs wishing to further their real-world understanding of Social Media planning and management to better serve larger clients.
Added by erinsemet on February 17, 2010