2000 University Avenue
East Palo Alto, California 94303

Start-ups and small business have limited resources, both people and capital, and have only one chance to get it right. Laura Lowell, principal of Impact Marketing Group, will discuss how to plan and execute an effective launch. Whether you are a small startup or part of a more established company, a launch is one of your more important marketing investments. But that doesn't mean you have to spend a fortune, and it doesn't have to take forever. Topics covered will include developing a practical launch strategy, creating compelling customer-relevant messages, optimizing your marketing mix, and best practices from a variety of industries.

No charge for SDForum members; $15 for non-members; no reservation necessary.

Official Website: http://www.sdforum.org/SDForum/Templates/CalendarEvent.aspx?CID=2084

Added by FullCalendar on December 26, 2006