Re-Branding Your Ad Agency & Your Client's Brands - OC AD FEDERATION October 22, 2009

These days the advertising and marketing world seems to be going through the kinds of fits, changes and challenges that would make a typically cool headed Don Draper choke on his ice bucket. And, like most of their clients, agencies are finding it necessary to shift and evolve not just their brands, but their entire visions to meet the trials of the day.

As the chief architect of DGWB’s evolved brand vision, Mike Weisman will be speaking from a unique, first hand perspective on the challenges and opportunities facing the industry today- and how his agency is managing their own evolution and those of their clients at the same time.

Mike Weisman is one of the co-founders and the CEO of DGWB and will be speaking and doing a Q&A on the subject of re-branding your agency and your clients.

Official Website: http://www.ocadfed.org