1202 Centre St. SE.
Calgary, Alberta


Are you baffled by all the babble surrounding digital marketing and social media?
Do you wish you could tie it all together and have it all make sense?
Do you need your social media marketing to sync up with your website, pay-per-click advertising, and search engine optimization?
Would you like to fast track the development of a digital marketing plan?
Then this action-packed day long seminar is for you.

What will you learn?

Twitter, Facebook, LinkedIn, Flickr, YouTube, Slideshare…..the list goes on and on and on. How are you supposed to figure out what to do and where your customers are?
This seminar will help your figure out the do's and don'ts of your social media and online marketing strategy.

See video:

Jeff Nelson, of Anduro Marketing and Doug Lacombe, of communicatto will facilitate this session and cover the following topics:

A Framework for Developing your Social Media Strategy
Your Target Market and How They Use the Internet
Research Techniques
Realistic Objectives
Which Platforms are Best for Your Company
Integrating Campaigns
Monitoring Dashboards
Workflow Automation
KPIs to Measure Success
Resource Allocation and Budgets
Roll-out Plan and Time Line
Measuring ROI

Note: Pastries for breaks and a hot lunch are provided.

Who should attend?

Communicators, public relations practitioners, marketers, small business owners/managers, and consultants. Anyone who wants to integrate social media into their other online and offline communications tactics.

What people are saying:

I brought back several items presented at the workshop to my team supervisor and he's really psyched about them. I'm looking forward to incorporating several of my lessons learned in the new year to help strengthen the communications we are doing now.
Lots of valuable information which I can use right away in my real work situation.
I feel I learned a lot about Internet Marketing and Social Media and can apply what I have learned to my current job.

Register on Eventbrite: http://social-media-strategy-11-05-27.eventbrite.com/

Official Website: http://social-media-strategy-11-05-27.eventbrite.com/

Added by Communicatto on March 28, 2011

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