1202 Centre St. SE.
Calgary, Alberta


Creating an attractive website and drawing visitors is important - no question about it.But if you are spending money to get the traffic to your website and they all leave…you may be hemorrhaging leads, sales and customers.
By the way, what is the bounce rate of your website? What is the bounce rate of your SEO and PPC landing pages? Do you have a plan in place to carefully guide your visitors to an action?
If you don't know… you need to attend this session. You are paying good money to get people to visit and look at your website or landing pages buy they aren't buying. In other words, you are wasting money.
We can help you fix this.
Creating landing pages that convert visitors into customers is crucial. Especially if you are investing in search engine optimization and pay-per-click campaigns.

What will you learn?

In this session you will learn how to build landing pages that WORK. Landing pages which speak to your ideal target market.
Ernest Barbaric, Digital Marketing Strategist, will facilitate this session and cover the following topics:
Developing personas of your target market
Designing high quality landing pages
Optimizing the page for search engines
Adding proven calls to action
Adding BOBs (you'll learn what these are)
Measuring performance
Who should attend?
Website developers, Communicators, public relations practitioners, marketers, small business owners, consultants, recruiters, HR professionals, writers, speakers, journalists, news and information junkies. Anyone who wants to develop high performance landing pages.

What people are saying:
I brought back several items presented at the workshop to my team supervisor and he's really psyched about them. I'm looking forward to incorporating several of my lessons learned in the new year to help strengthen the communications we are doing now.
Lots of valuable information which I can use right away in my real work situation
I feel I learned a lot about Internet Marketing and Social Media and can apply what I have learned to my current job.


Official Website: http://landing-pages-that-convert.eventbrite.com/

Added by Communicatto on March 17, 2011

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